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SEO, or Search Engine Optimization, is a crucial digital marketing strategy aimed at enhancing the visibility and ranking of websites on search engine results pages (SERPs). It involves a wide range of techniques and practices that optimize a website's structure, content, and relevance to improve its chances of appearing higher in organic search results. The primary goal of SEO is to attract targeted traffic from search engines, increase website visibility, and ultimately drive conversions and business growth. Keyword research is an essential component of SEO. It involves identifying the specific words and phrases that users enter into search engines when looking for information or solutions related to a particular topic. By understanding these keywords and incorporating them strategically into website content, meta tags, headings, and URLs, businesses can improve their website's relevance and visibility to search engines.

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